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FREQUENTLY ASK QUESTIONS



Do I need a website?
  Most industries can benefit greatly from a web presence. Check out your competition - if they have a strong online presence, you will probably have a hard time competing with anything less than they have.

The World Wide Web is where most consumers go for information. Studies have shown that more people research, shop and get their news online than ever before. Businesses are getting thousands of new leads that would not have been possible without a website. Plus more people are getting online every day. A website is becoming just as basic and important of a business tool as a phone number.

Have you ever thought of making your office/store open 24/7? You don't have to make customers wait until you "open?" Your existing and new customers can find you and/or your products from anywhere? If your company doesn't have a web site, you've probably heard "why not?" from your customers...just before they access your competitor's homepage.

The key point is to see your web site as an extension of your existing marketing, for the betterment and improvement of your craft.

Do you have some serious thinking to do? Are you gonna go online or out of business?



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How much does a website cost?
  That's a tricky question. The short answer is "$2000 and up." The long answer starts with, "what do you want the site to do?", we offer a wide range of website packages at affordable prices. We divided the website into several components so that you can just pay for what you need. Please see services page



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I already have a site. Can you help me?
  Most certainly we can. UGi has taken over many abandoned websites. If your designer or developer can no longer help you, we'll be pleased to show you the UGi advantage.

We can re-tool your site to better fit today's internet market with a content overhaul design "makeover" and a search engine optimization aimed at streamlining usability and increasing your site's visibility. In fact, we will analyze your website and prepare a detailed list of recommendations at no cost to you. Contact us today to see how you can be driving more traffic to your site!


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I have a graphic designer already. Can you help with the rest of the website?
  Absolutely! Many of our clients have an internal graphic design department. We understand the need for brand congruency, and work well with other departments and vendors to accomplish a shared end vision and goal.



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What about Search Engines?
  Getting listed in Search Engines is important to generate traffic. There is absolutely no need to submit your site to them though - if built correctly, they'll find you, so make sure that other sites are linking to you. Getting to the top of search results is a very time-consuming and expensive process with all the competition these days. We recommend starting with a pay-per-click campaign first to get immediate traffic.



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How do I get traffic to my site?
  There are many ways to generate traffic to your site. The most important realization to make is to understand that this is an ongoing process. There is no magic pill, and anyone who offers you one is only peddling disappointment. Start with the basics of keyword research, write articles, submit press releases, and set up some pay-per-click campaigns.



How do I get my site to sell?
  Conversion is a problem for many websites. Make sure your site looks professional, but stays simple. Navigation should be super simple and intuitive, and there should always be a call-to-action. Your text copy is the most important here - speak in grade 5 language and like you're talking to one person. You need to interrupt the commodity-focused mentality of your site visitor and build a relationship to make a sale. Once you think your site is converting visitors to customers, set up a split testing technique wherein you compete against yourself to always improve.



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Is my website effective?
  Only you can answer that question. What do you want your website to do for your business? What is its purpose? Is it making you more money than it's costing you? Are you proud to send visitors to your website? What ever you do, don't just trust your buddies to tell you that your website looks great. Of course, they'll tell you that!



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What if we need updates (maintenance) to the site?
  We provide reliable website maintenance: We can take over or aid in the maintenance of your site easily and quickly -- many clients simply email their updates or revisions to us and in many cases we have their site updated the same day. Or, another option is for us to develop a password-protected, user-friendly browser interface so you can make your own site updates without having to know a stitch of code! A third option is to provide you with FTP access to your server and let you have a free hand with your site. The choice is yours.



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How long will it take for UGi to develop my website?
  Once we have your materials, it takes only a couple of weeks or less to get your site up, depending of course on the amount of material you would like place online (the size of your site). Our clients have been pleasantly surprised with our turn-around time.



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What do you need from us?
  We can develop your website with as much or as little input as you are comfortable with. The materials you send us to help design and build your site can consist of any marketing materials you already have -- you can email or snail mail text files, photos, brochures, company letterhead or even business cards.



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Can you develop my logo?
  Yes, we offer a complete logo development service. All of out logo projects are delivered in both print and web formats which conform to all accepted standards.



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What about working from a distance?
  You don't have to go to our office to transact with us. Many of our client's websites are managed from a distance. We are experienced developing in this way, we even have clients overseas. We are always availble and always ready to support our clients. Call us domestically and internationally. please see our portfolio



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What if we don't need a whole website?
  We are frequently asked to develop parts of a website such as a logo, new content, search functionality, banner ads, etc. We are happy to oblige, just let us know what your company needs. We have variety of website component.



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Who do we contact for a price quote?
  For a price quote, fill out a brief inquiry form, email, or call us. Attach any documentation associated with your company's needs or your current website. We will contact you as soon as possible to discuss the potential of having UGi Design develop your website.



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Are price quotes free?
  Yes, price quotes are free.



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How does UGi accept payment?
  Payments can me made using a check, wire transfer or even money order. Also, Payment can be made through our secured online payment page which can accept all major credit cards. Please see payment page



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What is a web page? What is a website?
  Think of a web page as a page in a book when there's a bunch of web pages put together, it's called a web site (or a whole book). All of the web sites on the Internet make up the world wide web (or a library of books).

Web pages are much more colourful, entertaining and simply more fun than any book you've ever read!



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What is a static website?
  This is an electronic brochure that gives greater awareness about your company and its products and services. A synonym for "ordinary " or an "information only" web site displaying contact information, telephone number, email addresses and directions on how to get to your business.



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What is a database-driven website?
  First, we define a database as storage of information usually in large quantities and of a complex nature.

Database-driven websites are becoming increasingly a "must-have" technology for any site nowadays.


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What are the applications and advantages of a database-driven website?
  This consists of "back-end" database web pages and made possible by using programming language(s) capable of gathering and manipulating or retrieving information. It has many applications, such as the widely known e-commerce, searchable membership directories, guest books and the so-called Web Content Manager (WCM).



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What is a Web Content Manager (WCM)?
  WCM is a powerful tool that enables the site to be updated or revised, dynamically generated or customized to make a web site interactive. It doesn’t require technical skills; it can be easily to manage as long as you know how to read.



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What is E-commerce?
  E-commerce is the most common application of a database-driven web site. Usually online orders and billing information are included in the database. Shoppers interact with this database to create orders for the merchandise that they purchase online. Of course, a secure server is needed so that the user feels safe with using their credit cards online. Secure Socket Layer (SSL) uses public-key strongest encryption & increases the encryption strength to protect all data exchanged between your website and the client. This is most commonly used to protect sensitive information from visitors. Also, a processor company and a merchant account are needed.



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What is a Merchant Account?
  A merchant account is a relationship and a trust you have with a bank that has agreed to allow you to charge people's credit card, while they honor it and deposit the funds into your account. The bank is responsible for debiting the funds from the customer and depositing it into your account. There is usually a processor that is involved that processes the credit cards for the bank and lets them known that the funds are available. When you are given a merchant account from a bank, they are relying on you to uphold your promise to your customers to delivering your products and/or services to them in a timely manner.



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